What is a Digital Product Passport?

A Digital Product Passport (DPP) is a digital record that stores important information about a textile or fashion product. It follows the item throughout its entire lifecycle - from raw materials to manufacturing, use and disposal. The main goal is to make products more transparent, sustainable, and easier to recycle or reuse.

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Why are DPPs important?

DPPs help both consumers and companies understand where a product comes from, what it’s made of, and how it was produced. This supports ethical sourcing as well as traceability, and helps reduce environmental impact. DPPs are especially important as the fashion industry moves toward circularity - where materials are reused and waste is minimised.

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What information does a DPP include?

A DPP typically contains details such as:

• The materials used (e.g. organic cotton, recycled polyester)
• Where and how the product was made
• Certifications (such as Fair Trade or GOTS)
• Environmental impact (like carbon footprint)
• Instructions for care, repair and recycling

This information is often accessed via a QR code or smart tag on the product.

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DPPs and the law:

In the European Union, DPPs are becoming a legal requirement. Under the EU Green Deal and new sustainability regulations, most textile products sold in the EU will need a DPP by 2030. These rules aim to improve product traceability, reduce waste, and encourage sustainable business practices.

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How can brands use DPPs?

Brands can use DPPs to prove their sustainability claims, meet regulations and build trust with customers. Implementing a DPP usually involves digital tools like cloud-based platforms, blockchain, or product management software. It also allows for better supply chain visibility and helps brands track and improve their environmental performance.